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S.M. Entertainment aims to lead contactless era with Disney-like IP
S.M. Entertainment aims to lead contactless era with Disney-like IP
MusicSept 27, 2020
Korean entertainment behemoth S.M. Entertainment is changing to adapt to the contactless era while utilizing its intellectual properties. “Like how Disney achieved an IP empire, K-pop will overcome this (pandemic) situation and become a genre that forms an IP empire in the music industry,” said S.M. Entertainment co-CEO Lee Sung-soo on Friday in his speech at MU:CON Online 2020. MU:CON is a four-day international music industry annual gathering organized by the Korea Creative Cont
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